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Available for new projects
Irah Denise Gappe

GoHighLevel builds, automations, and AI — configured, integrated, tested, and handed over running.

Irah Denise

GoHighLevel & AI systems builder

Six years in operations, three of them building in GoHighLevel. 100+ systems live across financial services, real estate, coaching, construction, and med spa.

You won't be handed to an account manager. I build it myself.

No agency layer, no junior implementer, no ticket queue. You talk to the person writing the workflows, and the person who answers when something needs changing at 9pm is the same one who built it.

100+Systems built end to end
3 yrsBuilding in GoHighLevel
6 yrsIn operations and automation
5+Industries, agency and SaaS setups

What I buildfor you

The full stack of a GoHighLevel system, not just the parts that are quick to demo. Everything below is work I've shipped and maintained, not a service list.

GHL setup and customization

Full builds from an empty sub-account: pipelines, custom fields, tags, Smart Lists, and permissions, structured so the system still makes sense a year in.

Workflows and automations

The repetitive work handled automatically — intake, routing, follow-up, task reminders, stage triggers — with the edge cases actually tested.

Calendars and booking

Booking flows wired into pipelines and reminders, so a booked call moves the record forward instead of sitting in a calendar nobody checks.

Funnels and landing pages

Landing pages, funnels, and lead magnets built to the brand rather than reskinned from a template, connected straight to the CRM.

AI inside the workflows

AI used where it earns its place: drafting follow-up replies, sorting and qualifying inbound leads, and keeping records clean without manual cleanup.

Campaigns and social

Facebook and Instagram connected for lead ads and messaging, campaigns set up end to end, with every lead landing in a pipeline and getting followed up.

CRM, tracking, and pipelines

Pipelines that mirror how the business actually sells, with deal values and stages visible enough to run decisions off.

Reputation and reporting

Review requests, reputation management, and dashboards that answer what's working instead of showing every metric at once.

Memberships and courses

Product, membership, and course setups for coaches and creators, automated from purchase through delivery and retention.

Systems I'veactually shipped

Test data shown in place of client information. Happy to walk through any of these live and show the build from the inside.

Financial services

A whole business running on one system

A complete GoHighLevel build for a financial services firm: six purpose-built pipelines covering lead generation, client onboarding, underwriting, agent recruiting, and licensing.

  • Credit-based round-robin that routes each lead to the next available agent, and only if they have paid credits.
  • Full agent licensing lifecycle, from welcome through state application.
  • Documented workflows built for a team to maintain without me.

Six pipelines, one flow

  1. Lead generation
  2. Client experience
  3. Agent system flow
  4. Licensing system
  5. Onboarding
  6. Underwriting
Real estate

Buyer and seller CRM, end to end

Two eight-stage pipelines mirroring the brokerage's real process rather than a generic template, built so agents would actually use them.

  • Custom fields from lead source through close date and home anniversary.
  • Stage-triggered tasks, reminders, and client messages.
  • A reputation and referral engine that turns closings into reviews and new leads.

Construction and med spa

Not every business needs a large build. For a concrete contractor, a full sales pipeline now tracking 164 opportunities from first inquiry through final walkthrough. For a med spa, focused lead tracking built into the CRM.

164Opportunities tracked
$212KIn signed contracts

Campaigns thatfed the system

Paid ads wired straight into the CRM, so every lead lands in a pipeline and gets followed up automatically.

470Jules Studio470 leads, 273 booked. Facebook Ads into CRM.
$212KResendiz Concrete164 leads and $212K signed. Facebook Ads into CRM.
135Luminance Med Spa135 leads captured and routed from Facebook.

What Iconnect

The integrations I set up and test myself, so the system runs start to finish without manual handoffs in the middle.

Facebook & Instagram lead ads Facebook & Instagram DMs Email & SMS sequences Calendars and booking AI follow-up and lead sorting Forms and surveys Membership and course products Review and reputation tools Reporting dashboards Webhooks and custom fields

Workingwith me

What you can expect before you commit to anything.

Availability

Full-time, 40 hours a week, dedicated to your build rather than split across an agency roster.

Rate

From $10 USD an hour, or a fixed price for the whole build. Send me the scope and I'll quote the project.

How it runs

I scope the build first, agree the pieces with you, then build, test, and hand it over documented. You keep full ownership of the sub-account.

Let's build yours

Tell me what the system needs to do and I'll show you exactly how I'd build it, including what I'd do differently from how it's set up now. First conversation is free.

© 2026 Irah Denise Gappe · GoHighLevel, automation, and AI systems